Product launch video storyboard template

Make the decisions before the timeline

A storyboard is a small agreement about what the video will say and show. It is useful even when you are the only person making the video: it exposes missing screenshots, vague claims, and scenes that do not move the story forward.

Start by writing down the audience, the single workflow you want to explain, and the action you want the viewer to take. If the launch introduces several features, choose one for this video. The others can become separate demonstrations.

You do not need polished illustrations. A screenshot with a box around the important area is enough. The goal is to make the sequence understandable before spending time on motion.

Copy the production brief

PRODUCT / FEATURE:
AUDIENCE:
ONE PROBLEM TO EXPLAIN:
VISIBLE OUTCOME:
VIEWER'S NEXT STEP:
TARGET LENGTH:
PRIMARY PLACEMENT / ASPECT RATIO:

SCENE 01 — THE PROBLEM
Approximate time:
Narration:
On-screen copy:
Screenshot or source:
Area to focus on:

SCENE 02 — THE PROMISE
Approximate time:
Narration:
On-screen copy:
Screenshot or source:
Area to focus on:

SCENE 03 — THE WORKFLOW
Approximate time:
Narration:
On-screen copy:
Screens in order:
What changes after each action:

SCENE 04 — THE OUTCOME
Approximate time:
Narration:
On-screen copy:
Visible proof of completion:
Call to action:

REVIEW
Are claims supported by the source material?
Is sensitive information removed?
Can the UI be read at the final viewing size?
Who approves the story and the final export?

Keep approximate timings flexible until you have read the narration alongside the screens. A complex interaction may need more room than an introductory title, even if the narration is shorter.

Fill one scene in enough detail

Here is an illustrative scene for a fictional scheduling product. Notice that it describes an observable action instead of a broad benefit.

That level of detail makes it easier to collect the right material and spot continuity problems. It also gives an editor room to choose motion without inventing the workflow.

Use transitions to preserve context

For each scene boundary, write down what stays familiar. It could be a request card, the navigation, or a highlighted control. Keep that element in view when it helps the viewer follow the action.

A transition should explain a change of attention. Moving from a full dashboard to a detail panel is a reason to zoom. A new background on every sentence usually adds little to the explanation.

Plan a quiet moment after the outcome. The viewer needs time to notice what changed before you ask them to do something else.

Review once, then reuse the structure

• Read the narration while moving through the screenshots in order.
• Remove any scene that repeats the previous one without adding evidence.
• Check that claims match the product you can actually show.
• Test the storyboard at the intended viewing size.
• Agree on the story before refining the visual treatment.

Save the structure for the next feature announcement, but rewrite the problem and outcome for that feature. Reusing a format should not force every product story into identical timing.

If the wording is still too broad, work through the 60-second demo script guide first. If your source material is scattered, use our screenshot preparation workflow.